Did you know that over 85% of website traffic comes from search engines?  And while paying for advertising to drive traffic to your website may be okay, doesn't it make sense to do what you can to improve how your site ranks where most people go first to look for products and services like those that your company offers?

Organic search results are the website listings that appear on a major search engine after searching for something using specific keywords or phrases.  They are different from the paid advertisements that may appear at the top or side of the same results, and instead, are displayed in order of how relevant the web pages are to the search terms used.

Command SEO only employs honest and ethical search engine optimization strategies. We base these on years of research, testing and real-world experience—we know what works and what doesn't. We do not use any "Black Hat" SEO tactics that could very well result in your website being banned from a major search engine... not cool.

With 20 years of marketing experience under our belts, we understand how to develop effective strategies. And because each client has different requirements, we always approach things from a tactical standpoint. We research, plan and attack specific goals from whatever angle makes the most sense thus resulting in a more predictable outcome.

There are a ton of do-it-yourself search engine optimization (SEO) guides floating around on the web. And many of these guides offer very basic steps to improving your search engine rankings. But, there is so much more to SEO than simply editing a few META tags in your HTML document. In fact, many major search engines ignore the META tag altogether!

Content defines your website—who you are and what you're selling.  And when it comes to search engine optimization (SEO), content is still king. When someone searches for something on the web and your website should appear in the results but doesn't, the problem is almost always content related.  Your copy must be relevant and fresh for SEO success!

Techies often develop websites based on graphics and functionality alone with little or no consideration given to the marketing side of things. All too often, we see the same mistakes over and over that have major negative impacts on the search engine positioning of such websites. Here are five of the most common SEO mistakes and how to avoid them.